Communicating an organization’s “present and future”
Website production and management
Extensive feedback from website administrators
- We are unsure of what warrants priority across our corporate, IR, and sustainability websites
- We understand the need for a website and content, but lack confidence in achieving internal buy-in
- We understand the challenges, but are unsure of how best to develop concrete solutions
Use PRONEXUS’s website experts for solving such business challenges



Distinctive features of PRONEXUS’s website production
We leverage our expertise in building core narratives for corporate communications
A strength of PRONEXUS is that of producing integrated reports released to customers, shareholders, investors and other stakeholders for the purpose of conveying corporate management strategy and prevailing operational status, as well as medium-to-long-term value creation initiatives from both financial and non-financial perspectives. We apply this expertise to website planning.
We employ a logical approach to ensuring that your corporate website is optimal
We employ a design process underpinned by analysis and investigation, while embracing fundamental principles in terms of the role websites play in corporate communications. Our goal is to align the needs of people accessing your corporate website with those of your company. We believe this represents the essential role of a website extending beyond functions encapsulated by SEO alone.
Hospitality and security
Our professional specialists enable us to provide you with reliable direction and support extending from website renewal to administration.
Recognizing that our businesses have an aspect of serving as social infrastructure for corporate disclosure, we have established an information security policy and are strengthening our structures and systems to protect and safely handle confidential information, including insider information before disclosure by our clients.
Essentials of a successful website
1. Analytical and proposal skills
We identify challenges and pinpoint starting points toward coming up with solutions in part through investigation and analysis.
Example: Identifying position of client company relative to that of its competitors
・Issues with the current website
・Appeal and value of your company’s solutions and services
Based on this analysis, we propose solutions as follows.
Example: Developing optimal user flow
・Select and set search keywords for generating website traffic
・Define website page functions, content elements, zoning, and hierarchies
・Create optimal design that visually conveys the client’s appeal and brand
・Set up features that improve usability and convenience
・Create content based on user needs
2. Design skill
We visually depict corporate value and appeal in ways that resonate with users based on analysis and proposals. We establish information architectures that culminate in solutions to user challenges.
3. Content production
We also handle creation of new website content particularly through photography, interviews, copywriting, and editing, all aligned with website objectives.
4. Implementation skill
The ultimate test of a solid design concept lies in its implementation on an actual website. PRONEXUS’s direction, design, and front-end development teams work to incorporate and elevate objectives of the planning and design phases.
5. Ongoing website improvement and content enhancement
Work on a website persists even after its launch.
As such, we provide ongoing consultation to verify achievement of goals and to further enhance and improve website content.
Harnessing websites as business tools hinges on continuously identifying challenges and adapting content messaging to meet evolving needs. We offer the following services specifically to meet such needs.
Example: Measuring website effectiveness and recommending improvements through access log analysis
・Competitor research
・Address security vulnerabilities
・Handle routine website page updates as needed
・Support overall website administration
Approach to website renewal projects
PRONEXUS’s approach to website renewal delivers tangible results and ensures steady progress.
Our planners and directors guide you through each phase of your website renewal project.
- Investigation and analysisGain an understanding of the current situation then engage in discussions to identify challenges to be addressed.
- Planning and strategy formulationDefine solutions to the challenges that have been identified.(Project proposal document)
- Requirements definition and project preparationIdentify required actions, break them down into tasks, and arrange for the necessary human resources and assets.(Formulation of WBS, content map, requirements definition document, and basic website specifications)
- DesignDefine optimal website structure.(Overall website structure, layout of individual website pages, CMS and system function design, etc.)
- Base productionEstablish the foundational rules and templates for website page design and coding.(Design of homepage, key pages, and UI components, etc.)
- Content preparationCreate and arrange text and images to be posted on the website.
- Implementation and system developmentImplement CMS, E-IR and other such platforms to enhance convenience and reduce operational workloads.
- Deployment and adjustmentDeploy website pages in alignment with defined rules. Also handle production of visual components and extensive migration of website pages.
- Testing and verificationCheck to ensure that functionality, content, and visual presentation are free of problems and deficiencies.
- Launch and deliveryEstablish a website release plan and effectively carry out the website launch.
Improvement and update of websites
We partner closely with website administrators to address their concerns, encompassing everything from generating website traffic and improving user flows to handling routine website page updates.
Improvement of websites
We identify challenges through quantitative and qualitative analysis, then propose solutions
Following website renewal, we provide our clients with reports through access log analysis on whether solutions implemented with the redesign have been delivering results. Our reporting includes the following metrics.
- Core benchmarks
- Conversion volume
- User search intent
- Predefined KPI metrics
- Results of implemented solutions
Based on these findings, we make recommendations for improving aspects of the website warranting further improvement.
We handle everything from proposing solutions to their actual implementation
Our services extend beyond merely proposing solutions to also include implementation and furthermore measuring such results.
Please feel free to contact us if you have any concerns regarding the performance of your current website.
Example: List of solutions implemented
・Revamping content and methods for appealing to website visitors to product and services pages
・Selecting keywords and tuning content to address SEO issues
・Implementing social media integration strategies
・Enhancing website update functionality within the content management system (CMS)
・Improving primary user flows to drive conversions
・Creating landing pages and content to increase organic search traffic
・Developing sustainability content for a sustainable society
・Creating corporate snapshot content for investors
Update of websites
We handle routine website updates on behalf of companies
We perform website updates and production tailored to client requirements.
This includes supporting in-house website administration teams of our clients, which involves periodically updating pages on behalf of clients and adding new product and service pages.
Example: Website update support
・Adding new product pages
・Adding new service pages
・Updating IR information
・Updating recruitment information
・Adding new content
・Entering content management system (CMS) data
・Creating visual components
We are capable of providing website administration and update teams tailored to our clients
We are able to set up client-specific website administration teams that function as an extension of their production departments.
Such website administration teams typically consist of the following mix of professionals and headcounts.
The number of team members depends on the magnitude of the specific project.
Example: Typical website administration team configuration
・One producer
・Two web directors (one dedicated)
・Two designers (one dedicated)
・Two engineers (one dedicated)